“Excellent long Cloath and better cheaper by 20 percent than anywhere else.”

—Francis Day, 1639, Agent, East India Co.

Endorsement enough to build a fort, develop an industry, found a city. (Land given by the raja of Chandragiri to the East India Company.)

Madras, named after the Indian city where it originated, was originally designed to interpret the Scottish regiment tartans.

Three centuries later, Madras is known for its hot curries and cool fabrics.

Traditionally made, exceptionally comfortable cloth for the heat, made in one of the hottest spots on the earth. Colors and patterns in these shirts, however, are not the usual ones.

They’re bolder. Sharper.

Short Sleeve Madras Shirt (No. 6647) in 100% seersucker cotton Madras. Button-down shirt style. Chest pocket. Imported.